Simone SmythB2B marketing is stale. Design thinking is the fresh perspective that will drive empathy and CXThere is a defecit of trust and empathy between brands and B2B buyers. Design thinking is the vehicle we need to empathise with our…13 min read·Nov 11, 2020--1--1
Simone SmythinThe Main Ingredient BlogA white knight plugin, for a shitty Sketch pain in the ass.TLDR: We just built our first sketch plugin, Colormate. For every designer who doesn’t know how the hell they ended up with forfty…5 min read·Jul 22, 2019----
Simone SmythApp Branding. Bored. Just So Bored.Why does a sea of awesome technology, all look the same and boring AF?·4 min read·May 17, 2018----